Concept & position in the market

Over the past three decades several countries in Southeast Asia have experienced a significant increase in the demand for luxury tropical homes. The islands of Phuket and Samui in Thailand and Bali in Indonesia, for example, are destinations of choice not only for tourists but also for people from Europe, the United States and other Asian countries who are seeking out attractive places in which to retire or re-engineer their lifestyles.

In Phuket alone there have been a large number of luxury home projects in the last decade aimed at - and sold out to - buyers from overseas. This increase in interest rides largely on the back of a massive boom in tourism in the region. Long-haul air travel has brought Southeast Asia to Europe's doorstep. Where in the past Europeans would have dreamed of retirement or holiday homes on an island in the Mediterranean or Caribbean they can now look to the Andaman Sea, the Gulf of Thailand or the Indonesian archipelago with all their cultural, climatic, physical and economic attractions.

Asia-Pacific TROPICAL HOMES was established to satisfy the growing demand for information about building, buying or renting homes in the region. From homes costing less than 100,000 dollars to stylish beachside villas worth a million dollars or more, the magazine tells you what's on offer and how to go about purchasing one for yourself.

The magazine is also targeted to appeal to the developers, architects, interior designers and materials and systems suppliers. Listings and small ads cover both properties for sale and long- and short-term rentals.

Style and design is not only of major importance to the look of the magazine itself but also the focus of much of its content. Who's hot on the architectural scene, what style of building best suits the climate, what new materials are available, tropical garden design and the latest swimming pool technology.

Asia-Pacific TROPICAL HOMES - the region's first international property and lifestyle magazine.